Footwear major Bata has announced its association with Smriti Mandhana, opening batsman of Indian Women Cricket Team. Smriti will be the new face of Bata’s sport wear brand POWER.

Launched in 1971, POWER is the international sport wear brand from Bata. It is designed in Canada, and sold all over the world.

Starting this month, Smriti Mandhana will be seen promoting Power’s latest range – XO Rise running shoes with 25% more rebound and glide vapour – sock-fit lightweight walking shoes with memory foam for added comfort.

These collections will be available across Bata stores, starting from Rs 2499.

“When I was approached for POWER, the first thing that clicked was their vision to enable more and more young Indians onto a path of fitness. Any brand that fuels an active lifestyle in today’s world and helps people to overcome their inertia to start on a personal path to fitness is a brand that I would love to partner with. It is a great privilege to be the brand ambassador for POWER as it truly reflects my personal style and values,” said Mandhana, on her association with Bata.

Bata said this association propels POWER further among its young and active target audience, most of whom are inspired by Mandhana’s hardworking and fit lifestyle.

“Smriti is undeniably one of the most talented sports personalities and a strong role model for all youngsters. We are honored to have Smriti who has brought such glory to our country, as the face of brand POWER. Together, we hope to inspire and motivate young Indians, to start an active and healthy lifestyle. Our goal is to provide excellent value to our customers and succeed as the India’s leading athletic and sport-lifestyle footwear brand,” said Sandeep Kataria, country manager, Bata India

Bata retails in over 1,290 stores, through its own online platform and in thousands of multi-brand footwear dealer stores pan-India.

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