India’s hyperlocal delivery app Dunzo has partnered with Puma India for giving users the chance to get one of the 150 pairs of the One8 golden spikes, worn by Indian cricketer Virat Kohli.
Dunzo will deliver these limited edition shoes to the fans across Bengaluru, Delhi NCR, Hyderabad, Chennai and Pune.
Kabeer Biswas, Co-Founder & CEO, Dunzo, said, “The beauty of Dunzo’s platform is that it cuts across categories and brings almost anything a user could possibly want and that a merchant can offer, online. Our endeavor at Dunzo is to save consumers time by helping them finds and get whatever they’re looking for, locally. Whether it’s Puma’s limited edition One8 gold spikes or the blue fan jerseys, users don’t have to wait for game day gear anymore. It’s there when and where you want it with Dunzo.”
Abhishek Ganguly, Managing Director of PUMA India, stated, “We are redefining the retail experience by partnering with a hyperlocal delivery startup in India. For the first time, consumers can shop PUMA at the tap of a button on the Dunzo app. Celebrating Virat’s sportsmanship and the culture of cricket beyond the sport itself, we launched the SOCKTHEM campaign to help fans cheer for the Captain and his team.”
“We are also creating multiple touch points to interact with and cater to their needs across platforms. From the limited-edition One8 Gold Spikes to fan tees, consumers can now enjoy the ease of real-time delivery of their favorite merchandise where and when they need it,” he further added.