Fossil has announced the launch of its latest addition to its impressive range of fashion forward wearables: the Gen 5 Fossil Touchscreen Smartwatch.

Featuring the latest designs, new speaker functionality, smart battery modes, and double the storage of the previous generation, Gen 5 strikes the right balance between fashion and technology. Powered by the Qualcomm Snapdragon Wear 3100 platform, this smartwatch offers its users the latest software – Wear OS by Google. The newly redesigned and revolutionized Gen 5 Smartwatch features tech that is audible and lasts longer while optimizing performance. Owing to its sleek design and updated technology, Fossil’s next generation smartwatch is built to be a best-in-class technology experience for new as well as experienced tech enthusiasts alike.

“There has been focus on the integration of health and wellness with wearable technology for some time now and at Fossil, we see a great opportunity to provide a smartwatch for the design conscious consumer looking for a perfect blend of style and utility. Like the consumer, we are also constantly evolving and as a direct outcome, we bring to you the Gen5, which offers an added speaker functionality along with our first-ever proprietary apps that extend battery life and greater iPhone compatibility. With the resultant improved performance, Gen5 brings forth a user experience like never before,” said Johnson Verghese, Vice President and Managing Director Fossil, India.

The new smartwatch launches with six colorways in stunning combinations of black, smoke, and rose gold. With a 44 mm case size, and endless strap options, Gen 5 provides consumers with additional technology in designs and styles they have come to expect from Fossil. Personalization has never been more accessible – from customizable pushers to watch faces to notifications, allowing users to make the connected experience their own.

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