Known to be one of the country’s leading clothing and fashion brand that offers the very best for its customers, MUFTI, recently unveiled its latest ‘Flight Edition’ with their brand ambassador Kartik Aaryan. The flagship event was held on Friday, May 31st at the main atrium of Infinity Mall, Malad with over two thousand attendees.
While MUFTI has launched a number of trendy collections in the past, they aim to up the ante with a fresh take on airport looks. By conceptualizing this collection, that falls in perfect sync with the brand’s style quotient, MUFTI aims to give their consumers easy, comfortable and fashionable clothing for travel purposes.
The event was kickstarted by Kartik Aaryan wearing a mask of himself along with nine others, also wearing the same. With the mystery element at its highest, members of the audience were asked to choose who amongst the nine Kartiks was the original, with one lucky winner that received a hamper from Mufti presented by Kartik himself. The surprises didn’t just end there as the winner of MUFTI’s social media contest was announced at the event and Kartik rewarded him with a MUFTI hamper and posed for photos.
Speaking about the event, Mr. Vipul Mathur, CEO of MUFTI says, “Keeping true to the spirit of the brand, we at MUFTI direct our vision to be the best fashion influencers of the country. It is important to understand what our audience needs and with travel looks being in trend, we want to respond to the increasing need of our customer for travel and yet be in comfort and fashion..”
Adding to the same, brand ambassador Kartik Aaryan says, “It’s amazing that MUFTI has come up with an idea of making ‘Airport looks’ trendier. What is special is how this is the first time a brand has taken style and comfort, both into consideration for the travelers and created an entire collection around it. I absolutely love the new collection.”
So head out to the nearest Mufti store, simply because getting some style and comfort just got a whole lot easier.
The ‘Flight Edition’ collection is now available at all exclusive brand outlets, online at muftijeans.in and with exclusive online partner Myntra.