Swiss watch brand Luminox has announced a long-term partnership with Bear Grylls and the introduction of the first timepieces.
Bear said,“It’s incredibly important to me to work alongside world class trusted partners and Luminox have proved that and more. I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.”
For Luminox, the partnership underscores what the Navy SEALs, the Icelandic Association for Search and Rescue (ICE-SAR) and many other professionals have known for many years – the brand’s watches can survive just about anything. Water resistant up to 300 meters and cased in light, durable, and tough CARBONOX or stainless steel, these watches are built to accompany you in the most extreme conditions on Earth. If Bear Grylls can survive it, these watches can too.
“Working with Bear Grylls is perfect for Luminox,” says Niels Moller, CEO of Luminox. “We have always developed watches for the toughest people and situations on earth, for use by Navy SEALs, first responders, law enforcement and more. Bear is famous for thriving in the world’s most challenging environments, and so is Luminox”.
The watches will all feature Bear Grylls’ logo and motto, “Never Give Up,” on the dial and the case back. Depending on the model, the watches incorporate chronograph functions, compasses, paracord straps, morse code decoders, rulers, walking speed scales, and, of course, Luminox Light Technology so that the watch is visible in any lighting conditions and will remain so for up to 25 years.
The Bear Grylls collection will consist of watches in all of Luminox’s signature series: Sea, Air and Land. The first six models (4 in SEA and 2 in AND) will be introduced in January 2020, while the other two models (AIR) are scheduled for August 2020.
Bear Grylls is famous for being able to survive in any conditions, and Luminox watches are known for their ability to perform in extreme situations, making this the perfect partnership.