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Targeting Millennials, K-Swiss Unveils Modern Court Collection

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California-based K-Swiss has unveiled its Modern Court collection, a series of premium court shoes targeting millennials.

Infused with the heritage of the American tennis brand’s iconic DNA and produced in Portugal from rich leathers, Modern Court is designed for everyday wear. The collection’s tagline is “Dress Like You Made It.”

The shoes will be available online and in-store at Footaction and select specialty retailers. Two styles are available — the Court Classico, a low-top, and the High Court, a high-top. Beginning in January 2017, the men’s offering will include additional styles, and a women’s collection will debut, priced from $80 to $130.

We are continuously inspired by the spirit of today’s young entrepreneurs. Their field of play is not turf, it’s a shared workspace, a client meeting or an investor pitch. We have created a sneaker collection that blends style and comfort for those exact occasions.
Barney Waters, president of K-Swiss