House of Da Milano has introduced ‘WOOBA’, continuing its experiment and innovation with leather. WOOBA presently has one store at Ambience mall, Gurgaon launched in 2017 and has now launched its second store at Mall of India, Noida.

WOOBA is a contemporary leather accessories brand appealing to the fashion conscious woman , the new generation that seeks style, comfort and quality at pocket friendly prices. The target audience for the brand is women aged 16-35, progressive and youthful!

The designs reflect quality and substance in a youthful manner in the range of handbags and wallets, presenting its spirit in bright and beautiful colours. Using only the finest materials from around the world, each product is crafted with impeccable attention to detail, creating a truly unique accessory piece. Wooba offers lifetime service guarantee for all its products, creating security and reliability between the customers and the brand.

Talking about the launch Sahil Malik, Managing Director said, “We noticed a yearning in the market for quality accessories that are fashionable yet price sensitive hence the idea of a mass oriented label was born. WOOBA is a new concept with a distinctive idea that appeals to the trendy and fashion conscious.”

As an initiative to spread WOOBA’s spirit and appeal wider and across different cities, the second store has been launched in Noida at the Mall of India, paving the way to a wider audience and reach for the brand.

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