Strengthening its position in India’s favourite sport, cricket, India’s authentic sportswear brand Zeven, has announced its collaboration with Red Bull, the energy drink giant for the “Red Bull Campus Cricket 2017”. Zeven will be the training kit partner for the Indian team in this exciting series. Sri Lanka will play host to the next generation of top cricket talent from September 10-16 when the world’s finest college cricketers face off at the 2017 Red Bull Campus Cricket World Finals. Teams from Sri Lanka, Australia, Bangladesh, Zimbabwe, India, Pakistan, South Africa and United Arab Emirates earned qualification through fiercely competitive national tournaments and will line up in Colombo for the 2017 group stages from September 10 onwards and then to Galle International Stadium for the semi-finals and finals.MMCC Pune, the defending champions retained the title of Red Bull Campus Cricket India Champions in 2017 and will represent India at the World Finals.
The 6th edition of the global T20 college cricket tournament witnessed the highest participation ever from India, with 202 teams across 26 cities.The likes of Sri Lankan international NiroshanDickwella and Indian star K.L. Rahul both emerged through previous editions of the thrilling T20 tournament, while Delhi Daredevils and Gujarat Lions drafted Shashank Singh and UAE-based ChiragSuri in this year’s IPL Auction respectively.To ensure that the Indian squad is at its best before and during the tournament, Zeven will empower the team with top of the line Zeven apparel and footwear. Designed to suit Indian weather, terrain and body type, and made from fabrics and material, which help enhance performance, the team will train in these world-class products as they prepare for the league.Since its launch in 2016, Zeven has collaborated with notable sporting athletes, leagues and associations to promote its mission of transforming sports in India.
These collaborations have provided the young company with various avenues to showcase its unique apparel and footwear offerings on national and international platforms. D Poojaa Kumar, Leader – Marketing at Zeven said, “Zeven as a brand is focused on making sports an integral part of an average Indian’s daily life. Our products are of international quality, affordable and designed to help bring out the best in every player, whether a recreational sportsman or a professional athlete. Red Bull on the other hand, has been giving wings to people and ideas, setting many milestones in sports and culture. Both the brands encourage Indians to take up an active lifestyle. The ethos of both brands makes this association an exciting one.”