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Concepts and Asics Team Up for a Gel-Lyte 3 Collaboration


As part of its 25th anniversary collaborative series, Concepts is set to reimagine an iconic Asics sneaker. Concepts will release the Asics Gel-Lyte 3 OG “Otoro” this month, which is inspired by Japanese tuna of the same name. Breaking down the inspiration further, the Boston-based boutique detailed the transformation of Otoro — the belly cut of bluefin tuna — from avoided altogether to a delicacy.

As Otoro is synonymous with luxury and is the menu item of choice for sushi lovers with the money to afford it, Concepts dressed the classic Asics shoe with pigskin suede in a range of pink hues to pull off the theme. Also, the sneaker offers nods to sushi knives and wasabi through its 3M hits and secondary lace set, respectively.

“Our relationship with Asics has allowed some of our most unique storylines. With ‘Otoro,’ we’re able to relay an amazing story and do so with utmost attention to material and execution,” Concepts creative director Deon Point said in a statement.

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