Crocs and Simone Rocha have joined forces for a fresh collection. This collaboration marks the newest addition to Crocs’ array of brand partnerships. The collection is set to debut on April 10th. Drawing from Simone Rocha’s enchanting style, Crocs has adorned its classic styles with sparkling floral jewels, pearls, and other romantic embellishments. The collection reimagines three iconic Crocs silhouettes: the Siren Clog, Classic Clog, and Quick Trail shoes. Each design incorporates Rocha’s distinctive pearls, crystals, and jet beading, seamlessly blending her unique aesthetic with Crocs’ renowned comfort.
The Crocs x Simone Rocha collection made its debut during London Fashion Week’s spring 2024 showcase in September 2023. Models gracing the runway at the English National Ballet not only flaunted Rocha’s spring apparel but also sported the Crocs x Simone Rocha footwear. The show featured an array of crystal-studded socks and jet-beaded hair bows with long ribbons, enhancing Rocha’s dreamy, artisanal femininity.
Crocs has broadened its collaboration portfolio with various brands and fashion houses in recent years. In September 2023, the footwear giant unveiled a candy-themed shoe collection in partnership with Hershey’s, featuring two distinct designs inspired by Hershey’s chocolate and Reese’s. Other notable collaborations include Disney Pixar’s “Cars,” Levi’s, and McDonald’s. Crocs’ partnerships extend beyond brands and fashion labels, encompassing collaborations with celebrities such as Justin Bieber, Post Malone, and Bad Bunny. Additionally, Balenciaga elevated Crocs to high-fashion status with its spring 2018 collection.
Simone Rocha, a UK-based brand named after its Irish fashion designer, recently showcased its couture spring 2024 collection by Jean Paul Gaultier. In March 2023, Nordstrom’s flagship New York City store highlighted Simone Rocha with an exclusive display of accessories and the finale look from the spring 2023 collection. Notable personalities like Chloë Sevigny and Keira Knightley have been spotted wearing Simone Rocha’s designs.
