ARNETTE, the Californian, easy-going, street style eyewear brand for young millennials and Gen Zs has entered the Indian market. The brand offers a wide variety of eyewear for the young and young at heart, looking for a street style look.
ARNETTE claims it is fully committed to caring for the environment; it uses recyclable raw materials for a greener, sustainable world. In 2019, the brand launched its first sustainable collection, and by this year, 70% of its collection is made of eco-friendly BRT600LS bio-based plastic, with a recycled elastane pouch and dedicated packaging.
Commenting on the India launch, Suvashish Banerjee, Brand Manager, Luxottica Group, India & South-Asia said, “ARNETTE is popular for its distinctive shapes and iconic colours, additionally the brand echoes an easy-on-earth attitude. We shall be introducing the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers. Right from store props to packaging, ARNETTE is committed to a ‘what goes around, comes around’ approach. Our non-conformist and genre-defying styles along with our eco-conscious sensibilities are what makes us unique. We believe ARNETTE will resonate very well with today’s edgy, quirky and effortlessly cool young consumers and Gen Z that will represent a major share of the Indian audience.”
ARNETTE is now available in India via leading e-commerce platforms such as Amazon, Flipkart, Tata CLiQ Luxury, and leading optical stores across the country.
Arnette will soon be present at AJIO, Tata CliQ, Nykaa, Nykaa Fashion and Myntra.