Location: Baner, Pune.
Name of the store: Shoexpress
Location: Balewadi Phata, Baner, Pune.
Store Size: 1,500 sq. ft
No. of stores: This is the 6th store of Shoexpress in Pune
USP of the store: This store focuses on the sports and lifestyle segment keeping in mind the preferences of the target audience with dedicated shop in shop spaces for key brands like Skechers, Nike and Puma. The store look is also young and contemporary to appeal to the youth.
Catchment area: Hinjawadi- Baner is the IT hub of Pune with more than 2,00,000 young professionals working here. Many IT majors Infosys, Wipro , IBM and many other companies have huge campuses here.
Target audience: The focus is on Millenials (18 to 35 years) with the target group consisting mainly of students and young professionals who want international fashion at affordable prices.
Future plans: Shoexpress will target a pan India footprint in the coming years through company-owned and franchisee stores as the youth category is largely untapped and there is a huge potential to scale up operations.