The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for his revolutionary and provocative graffiti-esque pictograms, lines and symbols. The result is a Swatch collection featuring Disney’s Mickey Mouse reimagined by late Haring’s signature aesthetic, vibrant energy and colors. Big on making art accessible to all, Swatch mastered collaborations long ago as the first watchmaker in the industry to partner with artists, including Kiki Picasso, Alfred Hofkunst and David LaChapelle x Amanda Lepore. Keith Haring believed in creating truly public art. His design language was used to great effect across the New York City streets and subway stations and famously helped fund children’s literacy projects and AIDS awareness initiatives. Legend has it that the street art pioneer always wanted to work for Disney, and somewhere along the way, he decided to take matters into his own hands with Mickey Mouse featuring as a recurring figure in his work. The latest Swatch drop marks the brand’s second release with Keith Haring. The first being in 1986 when the artist designed four watches before opening his infamous Pop Shop on Lafayette Street in downtown New York. The designs were then sold in his store in a limited edition and remain some of the most collectible Swatch watches today.
Swatch watches transform Keith Haring’s work and MickeyMouse into wearable art. Haring’s depiction of Mickey isnot always the typical Disney version. While the designs arerecognizable as Mickey Mouse from afar, they all feature theunmistakable Haring twist upon closer inspection, such as thenose on the dial of MICKEY BLANC SUR NOIR.
Right now, brighter is infinitely better, and MOUSE MARINIÈRE makes a color confident statement with a solid and striped red strap, taking inspiration from Mickey’s iconic shorts. Haring’s illustration of Disney’s most famous character is etched on the glass watch case that sits atop a red and white striped dial for added depth and movement. Disney’s well-loved character, captured by Haring, takes center stage on the dial of MICKEY BLANC SUR NOIR, while the pop of yellow cut-out hands and strap loop perfectly offset the minimalist monochrome design. Haring’s trademark mesmerizing black and white curved lines showcase Mickey Mouse in all his glory on ECLECTIC MICKEY, punctuated by the renowned Swatch primary colors. Also available as a coveted Swatch Maxi watch measuring over 2 meters, MAXI ECLECTIC MICKEY is as functional as it is collectible.