Jo Farah on Building a Probiotic-Powered Global Brand By Shoes & Accessories, Jul 2025 From sneaker care to wearable tech, South African entrepreneur Jo Farah is redefining how we think about sustainability, science, and style. As Sneaker LAB steps into India, he talks to Shoes & Accessories about innovation, global expansion, and what’s next in […]
Sneaker LAB, the South Africa-based brand redefining sneaker care through its science-led, probacterial -powered solutions, has unveiled its new campaign featuring cricketing legend AB de Villiers as their brand partner. The high-impact campaign brings the brand’s unique philosophy to Indian audiences, merging innovation, sustainability, and sneaker culture, with de Villiers leading the way. Known for his trailblazing IPL […]
ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages.
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