NEWS

AB de Villiers steps back into the spotlight as Sneaker LAB’s brand partner

Sneaker LAB, the South Africa-based brand redefining sneaker care through its science-led, probacterial -powered solutions, has unveiled its new campaign featuring cricketing legend AB de Villiers as their brand partner. The high-impact campaign brings the brand’s unique philosophy to Indian audiences, merging innovation, sustainability, and sneaker culture, with de Villiers leading the way. Known for his trailblazing IPL […]

Expert Speaks Opinion

Embracing Creases: Why the Best Shoes are Those that Crease

By Arvind Bajaj, Founder Ezok Shoes, footwear enthusiast and connoisseur As a footwear enthusiast and connoisseur, I’ve often found myself drawn into the debate surrounding creases in leather shoes. It’s a topic that sparks passionate discussions within the shoe community, with some vehemently opposed to any signs of wear while others embrace the natural patina that […]

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