Combining the legacy of India’s rich textile heritage with contemporary silhouettes, Divya & Sarabjeet Saluja unveiled Saundh – an earthy Indian, homegrown apparel label for women. The brand opened its first store in Mumbai at (Shop No. 2, Ground Floor, Mitra Kunj Building, Pedder Road, Mumbai) this month followed by New Delhi. Leading Bollywood actresses Soha Ali Khan and Dia Mirza, graced the occasion by their presence and unveiled the first look of the brand.

With its refined aesthetics and multiple collections, Saundh is poised to change the way fashion is being perceived in present times. The label’s uniqueness and versatility are demonstrated in every fashion piece it puts out, as it effectively turns designs into emotions.

The designs at Saundh are a metaphorical reminder of the subtleties of nature that evoke a sense of rawness and authenticity. Whether you are a young college going girl or a homemaker, an entrepreneur or a woman in her late 50’s, there is something for everyone at Saundh. The brand resonates with every woman who is successful in her own right and comfortable in her own skin; rooted in their values and traditions but not firm or stagnant – evolving and ever expanding.

The USP of Saundh lies in offering high quality apparel at an affordable price bracket, which ranges between INR 3500 to INR 15000. The brand manages to breathe in the beauty of tradition in every piece yet capture the sensibilities of a global woman in a very subtle manner. Saundh offers the quality and finesse of designer-wear clothing that range from kurtis, gowns, kaftans, lehengas, tops and Indo-fusion sets.

“Saundh, as a brand, stems from our love for textiles and our vision to create a global label, inspired by India. With Saundh, we are trying to create a separate niche where the gap between designer clothing aesthetics & affordability minimizes. The Mumbai store is our first in this direction and soon we will have Saundh stores all across India. We are confident that with our garment manufacturing legacy, well-curated collections & incredible price range, we will soon become a leading Indian apparel brand,” says Sarabjeet Saluja, CEO, Sahiba Ltd & Saundh.

The in-house team of skilled designers & research team at Saundh have carefully designed & curated multiple collections catering to different occasions. The Mumbai store will have nine collections in the beginning while new looks will be added every three weeks.

The legacy of Saundh is intertwined with Sahiba Ltd., the 35-year-old legacy. Having a tremendously strong foot hold in the clothing industry, Sahiba has entered the space of designer fashion retail under the label ‘Saundh.’ With a new approach to fashion, the seeds of Saundh bring with it lingering scents of freshness, colours and textures of the latest fashion trends.

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