The sports and fitness freaks in India have a reason to cheer now as Danish sportswear major hummel International sets it eyes on India by rolling out its high-performance, stylish and durable product range in India. This comes in the wake of company’s concerted efforts to garner a larger market share in India.

Speaking on the launch of its India foray, Christian Stadil, Owner of the Thornico group & hummel International remarked, “Since inception, we are driven by our core philosophy to delight our customers with our superior product offerings. With almost a century old legacy in sportswear, our product range is a fine blend of high-quality fabrics with functionality to create the ultimate performance gear. Our product are constructed with a distinct and contemporary twist, fresh new look and  feel which matches the  energy   of  the  game.”

Elaborating further Chief Executive Officer, Allan Vad Neilson, hummel International said, “India ranks very high in our list of priorities.With rising sports and fitness consciousness among Indians, it is our mission to introduce the best sportswear apparel inIndia. Our products have evoked huge response on the e-commerce platform such as Jabong, Myntra and have been able to grow the brand which is based on trust, resilience and durability among our fitness conscious Indians. We aim to build the highest-quality sportswear brand and is committed to the competitive athletes and teams who value high-quality fabrics with functionality to create the ultimate performance gear. Considering India’s diversity, hummel is looking to come up with a more vibrant collection to cater to the colorful palette of the Indian audience.”

He further added, “Our SS’18 collection is inspired by colors and the spirit of ‘anything goes’. We will feature two new premium colorful collections this summer that Indian consumers will absolutely love. Starting from a range of Rs 1099 to 5499, we have all options available on Jabong and Myntra.”

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