Jutti label Needledust has announced the launch of its new store at Pacific Mall in New Delhi. The new space in the prolific Pacific Mall spans across 650 Sq Ft and houses new collections as well as older classics that have become brand favourites. This experiential store allows you to witness the world of Needledust first-hand, with trials as well styling advice on offer from store representatives. Each element is carefully designed keeping in mind the brand’s much-loved aesthetic from the soft blush palette & delicate hues to the use of materials like pine wood, gold brass & pristine white marble.

The much anticipated Spring Summer 2020 collection ‘Summer Berry Picnic’ will be available at the new store among other classic collections including the hugely celebrated collections with legendary designers Abu Jani Sandeep Khosla. Needledust also recently launched MULES, alternative footwear that has the same unparalleled quality and craftsmanship of Needledust Juttis. 100% handcrafted and Vegan, these spectacular mules feature a variety of patterns across a stunning palette of colours. Also available is a very special bespoke customisation service in association with Swarovski crystals, this allows patrons including brides to be and bridesmaids the chance to create their own custom initials and lettering on the exciting Swarovski collection by Needledust.

On the occasion, Founder & Creative Director, Shirin Mann says, “For me, Needledust is my world, it is my passion and my entire life has revolved around growing Needledust ever since I worked on our first design. What started as a desire to re-ignite this stunning age old craft has led us to build multiple stores and a website that ships worldwide bringing Needledust into places we never imagined. I’m delighted to bring Needledust to the very popular Pacific Mall as Delhi is where we launched the brand and will always hold a special place in my heart. To open our new store in one of the capital’s most celebrated shopping destinations is a very exciting new phase for us at Needledust and we are excited to share this with patrons across the city. We welcome everyone to our new space as we continue to keep creating beautiful designs with unparalleled quality and exceptional craftsmanship.”

Open 7 days a week, the new store will be stocking the latest Spring Summer 2020 collection, the recently launched mules collection, Abu Jani Sandeep Khosla X Needledust collections as well as the stupendous collaboration with Swarovski Crystals. A very exciting Kids collection is also available at the store among other exciting surprises. The Pacific Mall store is now open. All safety measures and hygiene standards are being diligently and stringently followed.

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