The Milano-held trade fair announced the coming edition to be held at the Rho trade fair centre from the 20th to the 23rd September as an opportunity for the industry to get restarted after Covid-19.
The fair organisers announced the new image for next September’s edition and said it hopes the event can “provide both Italian and foreign footwear companies with a springboard to recovery, following the difficult period the whole sector has gone through during the health emergency”.
The second chapter in the #micamtalesseries is dedicated this year to Micam in Wonderland. The protagonist of the fairy-tale introduced back in February reappears once again in the September edition, at the centre of a series of curious events that take place in an enchanted garden.
Over the coming weeks the fair will confirm a number of other new initiatives for the September edition.