Positioned as a luxury brand with a unique following, Vincenzio Robertina is a luxury shoes brand for men and women. It aims at providing premium handcrafted luxury products to the fine patrons so as to fulfil their dreams, desires and expectations within affordable price range. Its founder Yugank Sharma informed S&A that the brand strongly believes in providing not only unique designs but also uncompromised quality.
The brand since Inception
Vincenzio Robertina is a luxury shoes brand for men and women. It offers exclusively curated shoes, bags and accessories for the dapper connoisseurs of high-street fashion and luxury. The brand aims at providing premium handcrafted luxury products to the fine patrons so as to fulfil their dreams, desires and expectations within affordable price range. The brand’s vision is to make people fall in love with their shoes. It already has a luxury store at Ambience Mall, Gurugram. The brand strongly believes in providing not only unique designs but also uncompromised quality. It brings out a new collection for every season with a diverse variety in craftsmanship; every product of the collection has a unique style and an unusual colour to add an extra edge to it.
Brand’s Values
Its vision is to be a benchmark in the market with brands that are admired and favoured in the sectors; the mission is to fulfil the client’s dreams, desires and expectations, with extraordinary designs within reachable pricing and to make people fall in love with its footwear.
Market Positioning
Vincenzio Roberitna is positioned as a luxury brand, and has unique following amongst the people who just believe in style. Its special surface treatment on leather and investment on exclusive moulds make the brand authentic within its segment.
Retail and promotional strategy
It believes it plays a vital role in carrying out any business. Its online promotions, including social media sales attract clients from every part of the world. The brand has already built emotional connection with customers; they get what they desire, of course with consistency. Recently, it has launched its website which is quite customer-centric and more engaging.
Target Audience
The brand tries catering to corporate employees, social butterflies, and fashion fiestas who believe in style.
Product portfolio
The brand offers exclusively curated shoes, bags and accessories for the dapper connoisseurs of high-street fashion and luxury. A more reasonable product with maintained high quality of the product with increased number of store at various locations.
Growth in five years
Global presence internationally, expansion to different cities within India; presence in high-end stores; and giving our customers a sense of bespoke shoes in different ways. It would like consumers to open their minds to play with their own imagination.
