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adidas Introduces Tennis Footwear Franchise


adidas launches its newest tennis footwear franchise – available in men’s and women’s styles, the new silhouette offers superior fit and ultimate control.

Created for pioneers and players who like to do things differently, this footwear franchise is a new style of tennis shoe for the next generation. Its unique and street style inspired aesthetic is also equipped with technical performance features that make it a solid choice for all levels of tennis player.

 By removing the conventional laces, the new Tennis footwear creates the perfect connection between the foot and the shoe. The knit collar of the shoe is engineered to naturally expand to the foot shape, while also ensuring supportive fit. These design features deliver comfort, stability and support, while also providing a revolutionary style.

Stanislav Goussev, Footwear Design Director at adidas Tennis explains: “adidas has always been at the forefront of tennis footwear innovation – we’ve delivered iconic styles that have delivered both style and performance and we’re excited to launch our latest offering. We know from working with athletes and through feedback that the most important elements of a tennis shoe are comfort, stability and durability. We’ve built the shoe with these features at the forefront – but have also looked at how we can design this tennis shoe differently, how we can revolutionise what a tennis shoe looks like and what we expect from a tennis shoe. We are entering a new generation of tennis and the shoe for those looking to create change.”

The new range is now available at the adidas online store www.shop.adidas.co.in and select adidas retail stores for Rs. 14,999.