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Bata appoints Sandeep Kataria as Global CEO

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Sandeep Kataria, who joined Bata India as CEO in 2017 had earlier worked with leading global firms such as Unilever, Yum Brands and Vodafone in India and Europe.

Sandeep Kataria is the first Indian to head the 126 year old company

The Bata Shoe Organization, one of the world’s leading manufacturers and retailers of footwear, announces the appointment of Sandeep Kataria as CEO, effective immediately. Kataria is the first Indian to be elevated to this prestigious global role of the footwear major. He takes over from Alexis Nasard, who is stepping down after almost five years in the role. 

Kataria has extensive leadership experience in working across geographies, backed by an intuitive understanding of consumers and a determined but inclusive leadership style. With 24 years of experience at Unilever, Yum Brands and Vodafone in India and Europe before joining Bata India as CEO in 2017, he has been directly involved in leading businesses and powerhouse brands that command impressive consumer following and extensive global reach. A passion for developing talent blends perfectly with Kataria’s sound understanding of markets and strategic finesse, making him a leader of exceptional merit. 

As the CEO of Bata India, Kataria has helped drive the company’s consistent growth and profitability. Under his direction, Bata India doubled its profits driven by double digit topline growth, and sponsored some of the most ingenious campaigns, including ‘Surprisingly Bata’, that revamped Bata’s image as a contemporary brand targeted at younger consumers.