Brand Watch

Flite names Sanya Malhotra brand ambassador, launches festive footwear range

Flite, the family fashion footwear brand from Relaxo Footwears, has unveiled Bollywood actor Sanya Malhotra as its new face. The announcement comes with the launch of a fresh festive and wedding collection, giving consumers stylish choices for every celebration. The campaign is supported by a 360-degree marketing blitz that highlights confidence, individuality, and stepping ahead with […]

NEWS

GST relief: Footwear up to ₹2,500 to be at 5%

At its 56th meeting on September 3, the GST Council, chaired by Finance Minister Nirmala Sitharaman, approved a simplified dual-rate structure of 5% and 18%, dropping the earlier 12% and 28% brackets. For the footwear and apparel sector, the likely big relief is a tax cut: items priced up to ₹2,500 will now attract only […]

NEWS

US Tariffs Hit India’s Footwear Supply Chain: IFCOMA Seeks Urgent Relief for MSMEs

The Indian footwear industry is bracing for the ripple effects of recent U.S. tariff measures, with small and medium component manufacturers warning of a survival crisis. According to the Indian Footwear Components Manufacturers Association (IFCOMA), the burden of penal duties on finished footwear is being pushed down the supply chain, leaving MSME suppliers to absorb […]

NEWS

Superkicks Unveils New Flagship Store in Mumbai

It’s been seven years since Superkicks first disrupted the retail landscape in Mumbai with the launch of their first store in Khar, marking a pivotal moment in India’s streetwear story. Now, Superkicks Mumbai has moved to a bigger space, starting an exciting new chapter. This new Mumbai flagship store is all set to be a dynamic cultural […]

NEWS

Bata India Invests ₹300 Million to Modernise Batanagar Factory

Kolkata, August 2025 – Bata India is powering ahead in its transformation journey with a ₹300 million upgrade to its historic Batanagar factory, aiming to boost manufacturing excellence and global competitiveness. The investment includes the installation of cutting-edge PUDIP (Polyurethane Direct Injection Process) and IM EVA machines for producing Floatz and Bata Industrial footwear. These advanced […]

NEWS

Foot Locker Kicks Off New Store at Khar West

Metro Brands Ltd. has expanded Foot Locker’s presence in India with a new store at Platinum Avenue, Linking Road, Khar West, Mumbai. This marks the latest step in Foot Locker’s India journey, which began with its omnichannel debut in October 2024. Metro Brands operates the physical stores, while Nykaa Fashion manages e-commerce through dedicated platforms […]

NEWS

FILA and Nicola Cavanis: DEICHMANN Launches

Campaign with Exclusive Styles Urban, confident, unmistakable FILA: DEICHMANN’s new Fall/Winter campaign captures the effortless combination of lifestyle and athleisure of the iconic Italian heritage brand. At the center of the campaign: model and content creator Nicola Cavanis. The 26-year-old social media star already inspires over two million followers on Instagram. With her authentic charisma […]

NEWS

Deichmann UK MD steps down

Simon Wilson Steps Down as Deichmann UK MDSimon Wilson, Managing Director of Deichmann UK, has exited the footwear giant as of 31 July. Wilson, who began his Deichmann journey in 2012 as international sales director in Germany, later moved to the UK in 2014 to lead buying and marketing. In 2023, he took over as […]

NEWS

Trump’s Trade Policy Offers EU Footwear a Competitive Step Forward

President Trump’s latest executive order slaps new customs tariffs on all products entering the U.S. from August 7 onwards. While most countries face an additional 10–30% on top of existing duties, the European Union seems to have tiptoed through with relatively minor damage. Under the order, EU exports will not see cumulative tariffs. Instead, products that already […]

ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages. 

Our Company

Categories

Get Latest Updates and big deals

    @2025  All Rights Reserved.