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Crocs Launches ‘biggest innovation’ in 15 years


Footwear brand Crocs has launched the its biggest innovation in 15 years. Created from equal parts science and magic, LiteRide  footbeds are softer, lighter and more resilient than any product in its history. LiteRide foam, the key ingredient in a collection of the same name, comes to life by merging sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. In fact, LiteRide foam is 40 percent softer and 25 percent lighter than Classic Croslite foam, the original Crocs comfort material that consumers already know and love.