Campaign with Exclusive Styles
Urban, confident, unmistakable FILA: DEICHMANN’s new Fall/Winter campaign captures the effortless combination of lifestyle and athleisure of the iconic Italian heritage brand. At the center of the campaign: model and content creator Nicola Cavanis. The 26-year-old social media star already inspires over two million followers on Instagram. With her authentic charisma and a look that combines retro charm with modern accents, she, as the face of the FILA campaign, stylishly embodies the combination of heritage and innovation for which the sports and lifestyle brand is known. The film was shot in sunny Barcelona, whose vibrant atmosphere and urban flair provide the ideal setting for the collection created in collaboration with FILA.
Exclusive Styles at DEICHMANN
The campaign styles are available exclusively at DEICHMANN. The collection impresses with its versatility from head to toe: In addition to sneakers and clothing, matching bags and accessories complete the overall look. The color-coordinated lifestyle models make a real statement and breathe new life into any athleisure look. “FILA is an important brand for us, one that is in high demand among confident, young women. The unmistakable mix of sophisticated street style and casual retro vibes can only be found at FILA. We are delighted to be able to realize this collaboration with Nicola Cavanis,” explains Danijela Wiese, Head of Sports Brands and Licensing Management Marketing at DEICHMANN.
“I love how the collection combines retro elements with modern details. It’s precisely this mix that makes it so special and perfectly reflects my style,” enthused Nicola Cavanis, who presented her personal favorite styles from the collection. Prices range from €8.99 to €49.99.
