Brand Watch

Lehar Footwear Accelerates Growth with 5X Capacity Expansion in Sports Footwear

Lehar Footwears Limited has announced a major manufacturing expansion with the establishment of a new technology-enabled production facility in Kundli, Haryana, significantly strengthening its presence in India’s fast-growing sports and athleisure footwear market. The new facility is set to increase the company’s production capacity from 1 lakh pairs per month to 5 lakh pairs per […]

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FILA and Nicola Cavanis: DEICHMANN Launches

Campaign with Exclusive Styles Urban, confident, unmistakable FILA: DEICHMANN’s new Fall/Winter campaign captures the effortless combination of lifestyle and athleisure of the iconic Italian heritage brand. At the center of the campaign: model and content creator Nicola Cavanis. The 26-year-old social media star already inspires over two million followers on Instagram. With her authentic charisma […]

NEWS

Reliance Retail Set to Enter Sportswear Market

Reliance Retail is preparing to introduce a sports retail format to compete with Decathlon, aiming to capitalize on the growing athleisure market post-Covid-19, according to The Economic Times. The company is negotiating leases for 8,000-10,000 sq ft spaces in prime locations across major cities for this new venture, whose name remains undisclosed. Founded in 1976, […]

NEWS

Liberty Shoes ropes in Ayushmann Khurrana & Rakul Preet Singh as Brand Ambassadors for its athleisure brand LEAP7X

“Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM” New Delhi, 25th September 2022: Indian footwear giant Liberty Shoes ropes in Ayushmann Khurrana & Rakul Preet Singh as Brand Ambassadors for its athleisure brand Leap7X. The brand’s new campaign, “Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM”, talks […]

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