Home NEWS IOA announces Liberty Shoes as Formal Shoe partner for Asian Games

IOA announces Liberty Shoes as Formal Shoe partner for Asian Games

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New Delhi, Sept 7, 2023: India Olympic Association today announced the signing of Liberty Shoes as the Formal Shoes partner for the Indian contingent for the 2022 Asian Games to be held in Hangzhou, China from September 23.

IOA President Dr. PT Usha said it was a pleasure to welcome Liberty Shoes as the Official Formal Shoes partner for the Indian contingent for the Asian Games. “Liberty Shoes will lend a smart touch to the ceremonial dress that has been designed for the members of the Indian team for the opening and closing ceremonies,” she said.

Dr. Usha said she is hopeful that the Indian team, the largest ever in an Asian Games, will return from Hangzhou with a good haul of medals and some world class performances. “IOA, Ministry of Youth Affairs and Sports, our National Sports Federations and Sports Authority of India have left no stone unturned to assist the athletes in their preparation for the Games,” she said.

Liberty Shoes officials said it is an honour to be associated with the Indian team for the Asian Games. “We could not have found a greater opportunity to showcase our brand before the world than the ceremonies in the Asian Games in Hangzhou. We are delighted that IOA has chosen Liberty Shoes as its partner ahead of the continental sporting showpiece,” Mr. Shammi Bansal said.

IOA is the apex sports body responsible for sending contingents to the Olympics, Asian Games, and other major international events. Dedicated to promoting the Olympic spirit and values in India, IOA is committed to ensuring the best facilities, training, and support for its athletes.