Royal Enfield, the global leader in the mid-size motorcycle segment, has announced the launch of its first ever apparel and riding gear range, exclusively for women in India.
Available online at store.royalenfield.com and at the select stores in Delhi, Bangalore, Ahmedabad and Kolkata, this first collection is anchored by a clutch of riding jackets, trousers, gloves & helmets with a complement of t-shirts, shirts and jeans. The value for money apparel range priced from Rs 700- 14,000, has been crafted keeping in mind the riding habits of our female customer and the varied weather conditions across the country.
Guided by the spirit of being a pure motorcycling brand, it is only natural for Royal Enfield to create a collection of clothing especially for the women riding community. Taking inspiration from the ‘motorcycling way of life’, the clothing range has been designed to be aspirational yet accessible and support women in their pursuits of exploration.
Speaking about the newly launched lifestyle apparel range for women, Puneet Sood, Head – Apparel Business, Royal Enfield said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stand for Safety, Comfort and Style, something that we have incorporated in this range as well. We are happy to launch our range of women’s riding gear and apparel and aim at enhancing the motorcycling experience for women riders’”
To celebrate the launch, Royal Enfield apparel will bring the powerful stories through a digital campaign, of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place. The digital campaign #DeedsNotWords will kick off on June 16.
This concise first collection is anchored by a clutch of riding jackets & trousers with a complement of t-shirts, shirts and jeans. The riding jackets were crafted keeping in mind the riding habits of our consumers and the weather. There’s a summer mesh suit and a three-layer all-weather riding suit (both available as separates). The highlight though is a coated cotton jacket with leather details. In addition, there are a few classic leather jackets with facilities for armours to be inserted and enhance the motorcycling experience. An assortment of leather gloves complete the offering.
In essence, this collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place.