PUMA India has joined forces with the Indian Olympic Association (IOA) to become the official footwear partner for the Indian contingent at the Paris Olympics 2024. To celebrate this collaboration, PUMA has launched the “See the Game Like We Do” campaign, showcasing the achievements of Indian athletes through impressive outdoor displays. As part of this […]
Adidas, the German sportswear giant, is projected to report strong second-quarter sales and its highest profit margin in three years, driven by the popularity of its low-rise, multicolored Samba and Gazelle sneakers, and weaker sales from rival Nike. Concerns among investors about Adidas trailing behind both established and emerging competitors were heightened when Nike unexpectedly […]
Chupps, a direct-to-consumer footwear brand has strengthened its leadership team with the appointment of Khairav Duggal as its chief executive officer (CEO). In his new role, Duggal will oversee all aspects of Chupps’ operations, including product development, sourcing, sales, strategic planning, and e-commerce. Commenting on his new role, Khairav Duggal stated, “I look forward to […]
PUMA India has signed cricketers Riyan Parag and Nitish Kumar Reddy to strengthen its connection with Gen Z consumers. Riyan Parag, a 22-year-old right-hand batsman from Guwahati, stands out as the highest run-scorer among uncapped players in a recent cricket league and was part of the victorious Indian Under-19 team at the 2018 Under-19 Cricket […]
Footwear-focused lifestyle brand Ludic has launched a new collection of home-grown canvas sneakers. Designed and manufactured in-house, these sneakers cater to both men and women, blending classic and modern styles. The Enhanced Canvas Low sneakers merge timeless canvas design with unique details. Crafted from high-quality canvas fabric, suede, and leather panels, these sneakers feature extra […]
The General Court of the European Union, the second-highest court in the EU, has denied Nike’s trademark application and ordered the company to cover Puma’s legal expenses. Nike had sought to trademark “Footware,” a blend of “foot” and “software” or “hardware,” for a range of tech-related products. Nike can appeal this ruling to the European […]
THE RIVA DEL GARDA TRADE FAIR CLOSES WITH OVER 9,000 VISITORS, GROWTH FROM LATIN AMERICA AND EUROPE, ESPECIALLY GERMANY AND ITALY There are numerous voices flowing through the aisles that catch our attention at trade fairs. Those mentioned above are just a taste of what went on during the 101st edition of Expo Riva Schuh & […]
In the dynamic realm of athletic recovery, every stride holds the potential for rejuvenation. Whether you’re a seasoned professional or a dedicated enthusiast, the journey to peak performance is as much about restorative care as it is about rigorous training. This is where CHUPPS emerges as a beacon of innovation, reshaping the landscape of sliders […]
With a network spanning over 220 retail outlets nationwide, Inc.5 is rapidly emerging as the preferred choice for discerning individuals. Marking a significant milestone of 25 years in the industry, the brand has garnered a dedicated following for its premium leather footwear and accessories. Since securing funding in October 2023, Inc.5 Shoes has made significant […]
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