Brand Watch

From Europe to Mumbai: bugatti Arrives in Style to Sky City Mall

Renowned European footwear brand bugatti has officially entered Mumbai with the opening of its first-ever store in the city at Sky City Mall, Borivali on 5th September. Spanning over 1,000 square feet, the new outlet marks a significant step in bugatti’s retail expansion across India, bringing its signature blend of style, comfort, and European craftsmanship to Mumbai’s fashion-conscious shoppers. The […]

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Superkicks Unveils New Flagship Store in Mumbai

It’s been seven years since Superkicks first disrupted the retail landscape in Mumbai with the launch of their first store in Khar, marking a pivotal moment in India’s streetwear story. Now, Superkicks Mumbai has moved to a bigger space, starting an exciting new chapter. This new Mumbai flagship store is all set to be a dynamic cultural […]

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Gopal Gupta Takes the Helm at AFMEC: Ushering in a New Era for Agra’s Footwear Industry

Date: June 30, 2025 The Agra Footwear Manufacturers & Exporters Chamber (AFMEC) has announced the appointment of Shri Gopal Gupta as its new President—a move expected to invigorate the region’s footwear industry with renewed vision and strategic momentum. A respected figure in Agra’s manufacturing and export circles, Gopal Gupta brings with him decades of experience, having played a pivotal […]

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AstorMueller Announces its Indian Joint Venture: nuvora

AstorMueller AG, the Switzerland based renowned European footwear major that manages brands like bugatti, TT.BAGATT and Salamander has announced the formation of its Indian joint venture, nuvora. This strategic restructuring comes as part of AstorMueller’s broader push to make India one of its largest markets. Designed to accelerate market penetration and strengthen brand presence, it […]

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US Tariffs on Vietnam Could Upend Nike and Sportswear Giants

Global sportswear giants like Nike and Adidas could face a major setback as the U.S. government considers imposing tariffs on Vietnamese imports, potentially shaking up their supply chains and pricing strategies. Vietnam has become a key manufacturing hub for sports apparel, with Nike producing half of its footwear and over a quarter of its apparel […]

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EZOK Unveils First Store in Delhi’s V3S Mall

New Delhi, Feb 1st: The grand opening of the first EZOK store at Delhi’s V3S Mall marked a milestone in the Indian footwear market. The launch event, graced by vibrant influencers, added a touch of glamour to the highly anticipated occasion. The EZOK store represents an unwavering commitment to craftsmanship and attention to detail. Positioned […]

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6th Delhi International Leather Expo Gears Up for Grand Showcase in New Delhi

New Delhi, 28th January 2025 – The stage is set for the 6th edition of the Delhi International Leather Expo (DILEX) – Reverse Buyer Seller Meet (RBSM), scheduled for February 20-21, 2025, at the state-of-the-art India International Convention and Expo Center (IICC), Yashobhoomi, Dwarka, New Delhi. Organized by the Council for Leather Exports (CLE) with funding from the Government of India under the […]

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