Ahmedabad: “Canvas, but not as you know it.” With this promise, Ludic, the footwear-first lifestyle brand, launches an exclusively designed, manufactured, all-home-grown, enhanced canvas sneakers collection. These sneakers are designed to fit the style and comfort needs of men and women – with shades that will complement every outfit, a style that will add to yours, and comfort […]
PUMA India has joined forces with the Indian Olympic Association (IOA) to become the official footwear partner for the Indian contingent at the Paris Olympics 2024. To celebrate this collaboration, PUMA has launched the “See the Game Like We Do” campaign, showcasing the achievements of Indian athletes through impressive outdoor displays. As part of this […]
Adidas, the German sportswear giant, is projected to report strong second-quarter sales and its highest profit margin in three years, driven by the popularity of its low-rise, multicolored Samba and Gazelle sneakers, and weaker sales from rival Nike. Concerns among investors about Adidas trailing behind both established and emerging competitors were heightened when Nike unexpectedly […]
Chupps, a direct-to-consumer footwear brand has strengthened its leadership team with the appointment of Khairav Duggal as its chief executive officer (CEO). In his new role, Duggal will oversee all aspects of Chupps’ operations, including product development, sourcing, sales, strategic planning, and e-commerce. Commenting on his new role, Khairav Duggal stated, “I look forward to […]
PUMA India has signed cricketers Riyan Parag and Nitish Kumar Reddy to strengthen its connection with Gen Z consumers. Riyan Parag, a 22-year-old right-hand batsman from Guwahati, stands out as the highest run-scorer among uncapped players in a recent cricket league and was part of the victorious Indian Under-19 team at the 2018 Under-19 Cricket […]
Footwear-focused lifestyle brand Ludic has launched a new collection of home-grown canvas sneakers. Designed and manufactured in-house, these sneakers cater to both men and women, blending classic and modern styles. The Enhanced Canvas Low sneakers merge timeless canvas design with unique details. Crafted from high-quality canvas fabric, suede, and leather panels, these sneakers feature extra […]
Michael Kors announces the release of its 2024 Father’s Day campaign starring German soccer player Nicolas Krause alongside his wife, supermodel Grace Elizabeth, and their growing family. The campaign was shot by renowned photographer Cass Bird and styled by Alex Harrington. Celebrating dads who keep their cool while looking cool, the campaign, which was shot […]
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