Adidas surpasses operating profit expectations for 2023
“Despite falling short of desired targets, the conclusion of 2023 exceeded initial expectations,” summarized adidas CEO Bjørn Gulden. “Despite notable losses in Yeezy revenue and a cautious approach to sales, we maintained steady revenues, achieving an operating profit of €268 million. Our disciplined market approach and inventory management led to a reduction of nearly €1.5 […]







