Brand Watch

Allbirds Walks Away From Footwear to Chase the AI Boom

Allbirds is no longer a shoe company. In April 2026, the San Francisco-based brand announced it is selling its footwear assets to American Exchange Group, the licensing firm behind Ed Hardy and Mudd, for $39 million. The publicly listed entity, meanwhile, is reinventing itself as an AI compute infrastructure business under the name NewBird AI. […]