Brand Watch

Allbirds Walks Away From Footwear to Chase the AI Boom

Allbirds is no longer a shoe company. In April 2026, the San Francisco-based brand announced it is selling its footwear assets to American Exchange Group, the licensing firm behind Ed Hardy and Mudd, for $39 million. The publicly listed entity, meanwhile, is reinventing itself as an AI compute infrastructure business under the name NewBird AI. […]

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India–European Union Trade Agreement “Mother of All Deals” Unlocks a New Export Era

India and the European Union have officially wrapped up negotiations for a long-awaited Free Trade Agreement (FTA), marking a decisive upgrade in one of India’s most strategic economic relationships. Framed as a modern, rules-based pact, the agreement is designed to meet today’s supply-chain anxieties, geopolitical jitters, and the not-so-small ambition of deeper market integration between the world’s […]

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Tamil Nadu Steps Ahead: Hwaseung’s ₹1,720 Cr Bet on Non-Leather Footwear

South Korea’s Hwaseung Enterprises is set to invest ₹1,720 crore to establish its first Indian manufacturing unit in Gangaikondan, Tirunelveli district. The large-scale facility, focused on non-leather footwear, is expected to generate around 20,000 direct jobs, marking one of Tamil Nadu’s biggest employment-creating footwear projects. The MoU will be formalized during the inaugural TN Rising […]

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Sneaker LAB: Cleaning the Future

Jo Farah on Building a Probiotic-Powered Global Brand By Shoes & Accessories, Jul 2025 From sneaker care to wearable tech, South African entrepreneur Jo Farah is redefining how we think about sustainability, science, and style. As Sneaker LAB steps into India, he talks to Shoes & Accessories about innovation, global expansion, and what’s next in […]

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Expo Riva Schuh looks ahead: an evolving brand and new logo 

Expo Riva Schuh unveils its new logo and brand identity reflecting innovation, efficiency and flexibility. Three core pillars: a launchpad for global business, a bridge between international markets and local traits, and a reliable business partner for industry professionals. An evolution in response to the new challenges facing the global footwear industry. Expo Riva Schuh, […]

ACDC Group, India’s leading B2B footwear and accessories publisher, drives industry growth through flagship publications, events, policy dialogues and global linkages. 

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