The Unlimited Footwear Group (UFG) continues to see its portfolio divided, with Theo Henkelman Footwear now acquiring the European trademark rights for the footwear brand Bullboxer. This follows the recent sales of other UFG brands, Nubikk and Rehab Footwear. Details regarding the financial terms of the Bullboxer acquisition have not been disclosed.
Theo Henkelman, CEO of the company, expressed enthusiasm about the acquisition, stating, “We are delighted to have acquired the Bullboxer brand rights for Europe. The Bullboxer brand will be a strong and reliable partner in the footwear industry.”The new ownership plans to preserve Bullboxer’s heritage, quality, and price point while also seeking innovative strategies to enhance the brand’s success and expand its market presence. Theo Henkelman Footwear has announced an intention to concentrate on Bullboxer’s B2B operations and will delegate its B2C activities to a strategic partner.
