German footwear brand BIRKENSTOCK has expanded beyond footwear in India with the launch of its Care Essentials range, marking the brand’s entry into the country’s personal care category. The collection, which will be available in India from October 2026, was unveiled at an exclusive showcase in Mumbai alongside BIRKENSTOCK’s Autumn/Winter 2026 footwear collection and its premium 1774 line. The Care Essentials range builds on BIRKENSTOCK’s longstanding expertise in foot health and comfort, extending the brand’s proposition from footwear to everyday foot and body care. The India portfolio includes the Exfoliating Foot Scrub, Nourishing Foot Balm, Comforting Dry Oil and Smoothing Pumice Stone, along with the Relaxing Hand & Body Wash and Hand & Body Lotion.

The products are positioned around natural-origin formulations and are manufactured in Germany, with selected products made elsewhere in the European Union. BIRKENSTOCK states that its foot and body care formulations use 100% natural-origin ingredients, while the range is vegan and COSMOS Natural certified. Packaging across the collection also incorporates materials such as recyclable glass and recycled and recyclable aluminium. The launch represents a strategic extension of BIRKENSTOCK’s brand identity, allowing it to leverage its heritage in foot comfort and wellbeing in a category beyond shoes. The company has stated that Care Essentials has already been available internationally for around two years.

The Indian launch comes as BIRKENSTOCK continues to strengthen its presence across premium lifestyle segments. Alongside the new personal care collection, the Mumbai showcase featured key footwear silhouettes including the Arizona, Madrid, Gizeh and Boston, as well as collaborations under the 1774 line. With Care Essentials, BIRKENSTOCK is looking to build a broader lifestyle proposition around foot health, comfort and wellbeing, while creating new opportunities to engage consumers beyond the traditional footwear purchase.