Luxottica’s Ray-Ban has converted its India website into an e-commerce website to stop sales of fake products. The website was earlier functioning as a reference section.

Ray-Ban is the recent brand launching its e-commerce website. Puma and Adidas also launched its own Indian online marketplace. Since November, 2015 India permits global single brand retailers to offer products on company’s e-commerce websites.

Ray-Ban has assigned Ace Turtle to manage its website. Bengaluru based Ace Turtle also manages e-commerce sites of Flying Machine, French Connection, Puma, Evoke, among others.

Ray-Ban has suffered in the past because of fake products marketing in few e-commerce websites. Last year, Luxottica dragged ShopClues.com to Delhi High Court for hosting fake products and giving false promises to customer by providing higher price-cuts.

According to Akash Goyle, Luxottica India’s country manager, “The company is fully committed against counterfeiting, and this is demonstrated by the addition of numerous activities: from the constant monitoring of the main counterfeit product suppliers to the partnership with local law enforcement and custom operations to seize the products, and ultimately the activation of legal actions against perpetrators.”