Home NEWS International Adidas by Stella McCartney presents Fall/Winter 19 collection

Adidas by Stella McCartney presents Fall/Winter 19 collection

Campaign: adidas by Stella McCartney Mainline Season: FW19 Athlete / Influencer: Hannah / Grimes
Adidas by Stella McCartney continues to push boundaries in women’s sportswear with the Fall/Winter 2019 collection . The versatile collection incorporates cutting-edge fabrics that help reduce impact on the planet, without compromising on performance.
The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM, and regenerated ECONYLTM yarn. Adidas targeted technologies, built to withstand both the intensity of workouts and harsh climate conditions also feature throughout, including Boost, Climachill and Climalite.
Balancing style and performance, the collection combines innovative technologies with iconic design. Taking style cues from the Stella McCartney FW19 runway, graphic prints and bold mesh structures are contrasted with Stella’s favourite soft, blush colour palette and earth tones.
This season’s highlights include the new Warpknit Long Sleeve, a high-performance knitted garment with a second skin feel and open hole structure to help athletes stay cool during intense workouts. The new Light Jacket and Run M20 Short compliment the top for a complete versatile training look, both constructed with light, recycled polyester to bring ultimate comfort to any training routine.
“Performance and style are at the heart of every piece adidas by Stella McCartney creates, but we believe that this shouldn’t come at a cost to the planet. Our focus for this collection was to incorporate fabrics that help us get one step closer to our future goal of high-performing, sustainable performance wear,” explains Stella McCartney.
Alongside the launch of the collection, adidas by Stella McCartney unveils Canadian musician Grimes, as the star of the collection campaign.