Charles & Keith has appointed South Korean girl group ITZY as its newest global brand ambassador. In their new role, Itzy’s members will front Charles & Keith’s upcoming Fall 2022 campaign, which will go live on August 16. The new campaign will debut the brand’s key style, Lula patent bags and shoes. The campaign speaking a distinct visual language – confident and commanding – which captures the Lula’s high gloss attitude and ITZY’s magnetic presence. A celebration of freedom and authenticity, the girls show how they remain true to their style be it on-cam or off-duty.
“As the voice of a new generation, the Itzy girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to our family,” said Keith Wong, co-founder of Charles & Keith.
ITZY is renowned for their breakout songs DALLA DALLA and ICY, the quintet scored one of the biggest Billboard debuts for a new K-pop act when they broke into the scene in 2019, and have since bagged multiple hit singles.
“It’s an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH! We’re so excited for this new relationship as we’ll be able to show our unique chemistry, and the many new sides of ITZY with the brand,” said ITZY. “Please stay tuned for more ITZY and CHARLES & KEITH moments in the future!”