Deckers has appointed Robin Green as the President of Hoka, a role in which she will directly report to Deckers CEO Dave Powers. Her primary responsibilities include driving Hoka’s ongoing expansion, fostering stronger connections with consumers and athletes, and expediting the innovation pipeline in a dynamic global market. Green joins Deckers from Nike, where she most recently served as the Global Vice President of Men’s Running and Fitness.
Dave Powers expressed confidence in Green’s leadership abilities, noting her track record in developing and executing multi-year strategic growth initiatives for global performance businesses. He looks forward to Green leveraging her expertise within Deckers. Powers, who announced his retirement in August, emphasized that Hoka is currently at its peak position. Together with Green, the company aims to further elevate consumer awareness, optimize product offerings, and enhance accessibility to surpass the exceptional revenue milestones achieved in the past year. In fiscal 2023, Hoka recorded a remarkable 58.5% year-on-year increase in net sales, reaching 1.41 billion US dollars.
Commenting on her appointment, Robin Green expressed her enthusiasm to lead the dedicated Hoka team and unleash the brand’s full potential. She acknowledged Hoka’s success in securing market share gains and achieving record-breaking results in the industry. Green is determined to capitalize on the significant growth opportunities that lie ahead for Hoka under her leadership.
