In November 2019, tennis icon Roger Federer joined Swiss performance running brand On as an investor, advisor and partner. Now, the company has revealed the first shoe it created with him. With a goal of reinventing the classic tennis sneaker and giving it the best modern comfort tech, On and Federer have created the tennis-inspired The Roger Centre Court 0-Series.
Designed with lightness and material consumption reduction in mind, the sneaker is made with vegan leather, which, according to On, results in significantly smaller environmental footprint. It also features sock-construction for comfort and ventilation, On’s acclaimed CloudTec sole and its Speedboard technology built to allow for agile movement.
The silhouette will come with a personal message from the tennis icon, they will be individually numbered and are limited to 1,000 pairs.
“The minimalist design and easy comfort of On’s shoes had me hooked years ago. I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day. I love working with the On team, using my knowledge of performance footwear and personal interest in fashion to contribute to product development. I’m proud to be a part of the creation of The Roger, which is the most comfortable tennis-inspired sneaker you will ever wear,” Federer said in a statement.