Home Brand Watch Red Chief ropes in Vicky Kaushal as Brand Ambassador

Red Chief ropes in Vicky Kaushal as Brand Ambassador

Rahul Sharma, General Manager Marketing Leayan Global with Vicky Kaushal

Leayan Global Pvt. Ltd has roped in Vicky Kaushal, Bollywood actor, as the brand ambassador for its leading leather footwear brand Red Chief. Red Chief has been consistently providing best quality, comfortable and stylish footwear for over 21 years now to its nationwide base of loyal customers. Today, Red Chief has robust distribution network and is available through 3000 plus multi-brand outlets, over 170 exclusive stores and all leading e-commerce platforms.

Manoj Gyanchandani, Managing Director, Leayan Global, said, “We are delighted to have Vicky Kaushal as the Brand Ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country, with better penetration among the youth.”

“It feels great to be associated with Red Chief, a home-grown footwear brand that enjoys mass appeal,” Vicky Kaushal said.

Rahul Sharma, General Manager – Marketing, Leayan Global, added, “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’ which will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”

Vicky Kaushal is one of the most celebrated actors in Indian cinema and is renowned for his powerhouse performances in films such as Masaan, Raazi, Sanju and Uri, which became one of the biggest hits of 2019.

About Red Chief:
The footwear range of Leayan Global Private Limited was launched under the brand name Red Chief in 1997 to meet the growing demand for high quality leather footwear. The company is a complete leather and footwear manufacturer with their own tannery as well as three manufacturing units. National recognition has inspired the Red Chief team to increase the production output and meet the growing requirement of consumers and fulfil their needs for high quality leather footwear at competitive price

Red Chief has created a distinct brand identity by providing unique designs, categorically different from their competitors and delivering a huge range of best quality footwear at a competitive price.