Founded in 1998, MUFTI, one of the leading menswear apparel brand has recently launched its 300th exclusive store. Focused on providing progressive fashion to its customers, they are optimistic about their plans of expansion with new designs, and brand expressions to remain unwavering in their goal of becoming a global brand with Indian roots. The brand aims at launching 25 more stores by March 2020.
Mufti is a sleek combination of everything that today’s man would deem an apt choice of clothing – youthful, engaging and unique. The brand is strategically reviewing its plan ahead since there is so much more to be done to stay in the minds of unpredictable fashion consumers. The key is to feed growth yet rationalize its footprint across India to be able to meet the target financially. It’s not just about having to be in a market just because everyone is there. Mufti’s approach is very curated and customers have always been in the centre of it.
The brand offers casualwear strongest in the shirt and denim categories; and a range of T-shirts, cotton pants, joggers, winter wear, blazers and footwear. In addition to being the one-stop destination for our customer’s fashion needs, MUFTI believes a great product is the most important thing in fashion but, there is no clear definition of what a great product is a great product has to have an element of vision, contemporariness and individuality. Thereby giving its customers a product that is ‘different’. The brand is also increasing their presence across metros, Tier 2 and Tier 3 cities, taking them close to 1600 total point of sales. This allows consumers to access MUFTI’s most exclusive product range up close and at multiple touch points
Commenting on the milestone Kamal Khushlani — MD & Founder of MUFTI said, “Maintaining the brand ethos which from the beginning was to create something out of the box in Men’s fashion at the same time understanding the customer trends and needs helped us make a leap to 300 stores this financial year. Mufti is an entity that made casuals with a global outlook keeping in mind the Indian sensibility. Thus, making our denims equally popular as our top wear. At the end of the day it’s our customer turned loyalist who has helped us grow from strength to strength.”