Sam Edelman, the renowned footwear brand, is set to broaden its offerings by venturing into four new categories through partnerships with leading licensees. Jesse Edelman, Senior Vice President and General Manager of Sam Edelman, expressed confidence in the brand’s expansion and highlighted the passion for consumers shared by the new partners.
New Licensee Partners:
- HB Connections for Handbags: Renowned for expertise in designing handbags and leather goods, HB Connections will collaborate with Sam Edelman to launch sophisticated and modern handbags tailored to the brand’s consumer base.
- Esquire Brands for Children’s Shoes: Esquire Brands will introduce a line of children’s footwear under the Sam Edelman brand, aligning with the company’s commitment to offering stylish and high-quality products for all age groups.
- Gina Group for Hosiery: Sam Edelman will enter the hosiery market in partnership with Gina Group, expanding its product range to include fashionable and comfortable hosiery options for consumers.
- My Step Global for Slippers: Slippers will be introduced as part of Sam Edelman’s autumn collection through collaboration with My Step Global, enhancing the brand’s lifestyle offerings with cozy and stylish footwear options.
Existing Partnerships:
In addition to the new licensee partners, Sam Edelman continues its successful partnerships with S. Rothschild for dresses and outerwear, One Jeanswear Group for denim and ready-to-wear, and Randa Apparel and Accessories for belts.
The brand aims to offer a complete lifestyle experience to its diverse consumer base, catering to their evolving needs from head to toe with the introduction of handbags, children’s footwear, hosiery, and slippers.
