Shoppers Stop to draw more consumer focus on its private labels
Shoppers Stop, India’s leading premier fashion and beauty destination has roped in Sanya Malhotra as brand ambassador for select private brands, to further emphasize on the continued focus on their Private Brands as an important strategic pillar. This is in sync to Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build their private label portfolio.
Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its Private Labels.
Speaking on the association, Mr. Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop said,“Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our Private Brands share. We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”
Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its Private Brands, is to authentically connect with my fans with the style that I believe in. I am super excited to partner with Shoppers Stop. This is a brand I have grown with and loved. I’m happy associating with them for their private labels. I look forward to showcasing their best collection for the year.”
About Shoppers Stop Limited:
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in 48 Cities, the company also operates premium home concept stores (11 Stores), 130 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone, and Arcelia and 23 Airport doors, occupying an area of 4.5M sq. ft.
Shoppers Stop is home to one of the country’s longest running and most coveted loyalty program ‘First Citizen’. The company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brands diversified Omni channel offering spans over 500+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.