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PUMA signs rising cricket stars Riyan Parag and Nitish Kumar Reddy

PUMA India has signed cricketers Riyan Parag and Nitish Kumar Reddy to strengthen its connection with Gen Z consumers. Riyan Parag, a 22-year-old right-hand batsman from Guwahati, stands out as the highest run-scorer among uncapped players in a recent cricket league and was part of the victorious Indian Under-19 team at the 2018 Under-19 Cricket […]

NEWS

Ludic Unveils New ‘Enhanced Canvas’ Sneaker Collection

Footwear-focused lifestyle brand Ludic has launched a new collection of home-grown canvas sneakers. Designed and manufactured in-house, these sneakers cater to both men and women, blending classic and modern styles. The Enhanced Canvas Low sneakers merge timeless canvas design with unique details. Crafted from high-quality canvas fabric, suede, and leather panels, these sneakers feature extra […]

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