NEWS

ADIDAS UNVEILS THE SUPERNOVA PRIMA

In 2023, adidas Running reimagined the Supernova family with a precise focus on comfort and fit. In 2024, the portfolio is expanding with the introduction of Supernova Prima – a brand-new model, launching in a Preloved Scarlett/Solar Red colorway, marking the first of five Supernova colorways launching this summer. The Supernova Prima is packed with […]

NEWS

ADIDAS UNVEILS FW24 LONDON TENNIS COLLECTION

BUILT TO HELP REDUCE DISTRACTIONS Herzogenaurach, June 4, 2024 – Today, adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court. The seamless material construction, used in the Men’s Seamless AEROREADY FreeLift T-Shirt Pro […]

NEWS

Bata India Names Deepika Deepti as New Head of Marketing

Press Release: May 29, 2024 Bata India has officially named Deepika Deepti as its new Head of Marketing. With over 20 years of experience in marketing and business roles across leading brands, Deepti brings a wealth of knowledge from both the Indian and international retail sectors to her new position. Commenting on the appointment, Gunjan […]

NEWS

Zalando Co-founder David Schneider Transitions from Co-CEO Role

In a significant development, David Schröder will assume the position of co-CEO at Zalando alongside fellow co-founder Robert Gentz, following the decision of David Schneider to step down from his role. These adjustments aim to enhance the execution of Zalando’s strategic vision, which revolves around the expansion of the business along two growth pathways: Business-to-Consumer […]

Expert Speaks NEWS

The Science of Comfort

Exploring the Anatomy of Comfortable Footwear By Arvind Bajaj, Footwear enthusiast and Founder Ezok Shoes Comfort is king when it comes to footwear. Whether you’re pounding the pavement on a morning run, standing for hours at work, or simply going about your daily activities, the right pair of shoes can make all the difference in […]

NEWS

UNIQLO posts a strong performance

During the first half of financial year 2024, the owner of Uniqlo, Fast Retailing Co., achieved significant growth, with consolidated revenue reaching 1.60 trillion yen (9.77 billion euros), marking a 9.0% increase compared to the same period in the previous year. This growth was primarily driven by strong performances from Uniqlo in North America, Europe, […]

NEWS

Puma launches first global brand campaign in a decade

Puma has rolled out its inaugural global campaign in a decade, highlighting the brand’s enduring association with speed, a trait deeply ingrained since its inception in 1948 by Rudolf Dassler. Dassler’s vision was to craft footwear that mirrored the agility, swiftness, and nimbleness of a puma. Titled “See The Game Like We Do: FOREVER. FASTER.”, […]

Expert Speaks Young Writers

Unveiling the Craft: A Journey through Shoe Manufacturing

Blog By Arvind Bajaj, Ezok Shoes, footwear enthusiast and connoisseur In the bustling world of fashion, where trends come and go like whispers in the wind, one aspect remains constant—the meticulous craftsmanship that goes into creating every pair of shoes. Behind the shimmering storefronts and glossy advertisements lies a world of creativity, precision, and dedication. Join […]

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