Adidas Originals launches inaugural NFT wearables collection
HERZOGENAURACH, Germany, November 16, 2022 – adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs) on adidas.com/metaverse. Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas calls “Virtual Gear”, the launch accelerates adidas Originals’ drive towards strengthening its community-based, member-first, open metaverse strategy. Revealed following a teaser […]
