Global sportswear giants like Nike and Adidas could face a major setback as the U.S. government considers imposing tariffs on Vietnamese imports, potentially shaking up their supply chains and pricing strategies. Vietnam has become a key manufacturing hub for sports apparel, with Nike producing half of its footwear and over a quarter of its apparel […]
Metro Brands Ltd. (MBL), will unveil India’s first Foot Locker store this October. The store, located in an upscale Delhi mall, will follow Foot Locker’s ‘Store of the Future’ concept, featuring a bold storefront, unique in-store atmosphere, expanded selection of footwear and accessories, a focus on sustainability, dynamic digital features, and other technological innovations. This […]
Adidas, the German sportswear giant, is projected to report strong second-quarter sales and its highest profit margin in three years, driven by the popularity of its low-rise, multicolored Samba and Gazelle sneakers, and weaker sales from rival Nike. Concerns among investors about Adidas trailing behind both established and emerging competitors were heightened when Nike unexpectedly […]
Nike, the US-based sportswear giant, has announced a modest uptick in revenue for the third quarter of fiscal 2024, both on reported and currency-neutral bases, compared to the corresponding period of the previous fiscal year. John Donahoe, President & CEO of Nike, expressed optimism about the company’s trajectory, stating, “We are making the necessary adjustments […]
Jordan World of Flight (WOF) Beijing Sanlitun opens on March 23 as the first WOF store in China. The store follows the opening of Jordan WOF locations in Milan, Tokyo Shibuya and Seoul Hongdae. WOF is Jordan’s Brand’s highest expression of basketball culture at retail. The new store, located in Sanlitun, a popular destination in the Chaoyang District […]
The US-based company has announced a marginal uptick in revenue for the third quarter of fiscal 2024 compared to the corresponding period of the previous fiscal year, both on a reported and currency basis. John Donahoe, President & CEO of Nike, expressed optimism about the company’s trajectory, stating, “We are making the necessary adjustments to […]
Its new superpower: a Nike ZoomX Foam midsole, appearing for the first time in a Nike Basketball shoe. For Nike designers, adapting Nike ZoomX Foam to a basketball silhouette was a detailed process. The G.T. Cut 3 had to balance the foam’s next-level responsiveness with a low-to-the-ground court feel. The design teams achieved both goals: […]
The Nike Greater Than series is Nike’s basketball footwear system inspired by listening to the voice of the athlete to solve real on-court problems. Greater Than series footwear utilizes the best of Nike product innovations and technologies to help athletes at every level create space and maximize speed for effectiveness on the court around the […]
Nike athlete Eliud Kipchoge broke the previously elusive 2-hour marathon barrier, inspiring the world and proving that no human potential is limited. A revolutionary footwear innovation, a prototype of the Nike Alphafly NEXT%, helped Eliud run into the history books — and a new footwear category was born. Five years later, Nike athletes and the […]
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