With a focus on brand image and consumer experience, French-inspired brand CERIZ is making waves in the footwear and handbags sector. Tanushri Biyani, its brand head, stated, “The brand operates across leading stores, with over 100+ MBOs pan India. We are looking to create a steady presence across India by expanding aggressively into the MBO retail space, where we have focused our resources in understanding the challenges as well as opportunities for creating a sustainable business. We are currently present in large format stores such as Central and Pantaloons along with specialised accessories stores like Inc5, Shoetree, Centro and Rocia. We have been expanding steadfast and in FY18 -19, we hope to double our presence across MBO stores.”
Ceriz understands Indian sensibilities and has always billed itself as affordable and inclusive, making fashion accessible for every girl. With an impressive range, it’s considered a high fashion and a trendy brand, with a distinctive style that appeals to city-conscious and style-aware young adults. The brand aims to provide its customers with the fashion quotient along with comfort that they have been vying for. Recently, the brand signed up for 8 new stores across Rocia and Centro stores.